Mr. Norman Li migrated to Sydney from Beijing China in 1989. With over 30 years of experience, Norman has successfully operated international companies in both Australia and China. In 1990, Mr. Li set up a trading company in Sydney, which became the predecessor of Careline Group Australia. After more than ten years of efforts, Careline Group has developed into a production and processing factory with TGA production license. It manufactures multiple brands of health care, skin care, and milk powder products. The business has built an outstanding reputation and a large customer base worldwide. Careline’ products are widely distributed in Australia, China, southeast Asia, Europe and America. Mr. Norman Li has established a strong sales network, and good communication channels with various large companies in both Australia and China. Moreover, as a result of his Chinese background, Mr. Li has maintained good business relations with large Chinese enterprises as well.
David brings extensive experience to FOD with a career spanning more than 30 years in business and professional services. A Chartered Accountant by background, David has held CEO, CFO, and COO positions in a variety of organisations and industries, and has consulted to the government, private and not-for-profit sectors. David has also performed executive and non-executive director roles in both ASX-listed and other entities, and has strong experience in turnarounds, restructuring, and the sale/purchase of businesses.
David is currently the Managing Director of Inform Economics, an economic and financial consultancy operating widely across government. Previous roles include turnaround CFO of Strathfield Group prior to its IPO on the ASX, and CEO roles with UCMS (now Startek) and Pocketmail where he led the business from start-up through ASX listing.
David holds a Bachelor of Business Studies (Hons) from Sheffield University, UK and is a Fellow of the Institute of Chartered Accountants in England & Wales.
Jac is a creative and commercial executive with more than 20 years leadership in corporate environments. Jac’s areas of expertise are in leading high performance business units across Asia Pacific, strategic and integrated marketing, partnerships, business development, branding and content across B2B, B2C in traditional and digital environments.
Combining international experience across technology, wealth management, finance and banking, FMCG and retail industries, Jac has been a senior leader at two of the major Australian banks, IBM in Singapore, Visa Inc. in Australia, NZ and South Pacific, as well as ran functions in a range of creative agencies across Australia and Asia. It was in these environments Jac began supporting the success of other executives and is now an Executive Coach, coaching some of Australia and NZ’s most influential future business leaders.
Jac joined the Food Revolution Group board in July and brings more than ten years effective governance, strong brand and digital marketing experience combined with a very good knowledge of the growing e-commerce landscape, and development of omnichannel marketing strategies to the business.
Mr. Rocky Zou has over 20 years of professional experience in sales, and has made significant contributions to the marketing, expansion and account development of globally recognized firms. In particular, he has established solid sales channels in the Chinese and South Asian markets.
Mr. Zou holds a Master of Business Administration from Shanghai Jiao Tong University. Due to his depth of experience and understanding of the sales cycle, Mr. Zou has an instrumental role in the achievement of company sales targets and maintenance of customer satisfaction throughout all stages of operation.
Norman Rong is Managing Director of Shenzhen Youngheng Biotechnology Co., Ltd, FOD’s largest shareholder, and is based in Melbourne.
In this role, Mr. Rong has built one of the largest distributors of Australian food and health products to the Chinese market and overseen the marketing of these products into China via cross border, online and offline channels. He is a leader in marketing products using Daigou, the commerce channel used by many leading Australian food manufacturers to sell products into China, and has developed a large database of Daigou shoppers.
Mr. Rong holds a Master of Medical Science degree from the University of Western Australia. He has extensive knowledge of the Chinese healthcare industry and the use of Chinese Medicine, and has extensive experience in international trade, import and export logistics, and medicinal and health products.